Maria Todd is a familiar voice on the radio. But she's also on the board of The Rose and a longstanding member of the Bikers Against Breast Cancer planning committee. So when Reliant Energy invites local media personalities to help kickoff the Houston Livestock Show and Rodeo each year with winners bringing their favorite charities along for the fun and games and potential prize money, Maria calls on her friends. While the initial $5,000 prize went to the team who best "scrambled, milked, and raced," Maria and The Rose's own Brahana Howard garnered enough votes via the nine-day online contest to net Bikers Against Breast Cancer and The Rose $2,500!
"We owe a big thank you to Maria Todd and Brahana Howard for working so hard to help Bikers Against Breast Cancer and The Rose," said D'Etta Casto DeLeon, the BABC chair who is celebrating 5 years of leadership on May 11 with the 5th Anniversary BABC ride. "And a special thank you to Reliant Energy® for including us in the event and especially for the donation!"
The on-site competition featured take-offs on popular rodeo events like the calf scramble and barrel racing and used balloons and tricycles to ensure the greatest degree of difficulty for the contestants. The "Hard Luck" Award -- so named for the rodeo's nightly recognition of the most brutal clash between cowboy and animal -- allows nonprofit supporters to become part of the competition. Bikers Against Breast Cancer and their friends and family garnered 3,550 votes in the nine days of the online competition often noting that the $2,500 prize is the equivalent of cash price mammograms for 25 uninsured women.
"The Rose has depended on community support from its beginning days. I can think of no better illustration of that fact than an event that brings together Reliant Energy, the Houston Livestock Show and Rodeo, Maria Todd, and Bikers Against Breast Cancer. We are extremely grateful for the enthusiasm and energy that everyone brought to this effort!" said Doroth Gibbons, CEO and Co-Founder of The Rose.